By Ilhana Adzemovic

Fall 2022 | Design Process Professor: Davies, New York Institute of Technology

Table of Content

• Presentation (PDF)
• **Deliverables (PDF)** - Brochure & Packaging
• Graphic Elements (Figma)

Overview

This project was a group project as one of my master classes. The focus was to choose a brand to conduct a rebranding strategy. Me and my team chose to redesign Sandisk. Main tools used for this project: Adobe Illustrator and Adobe InDesign.

Goals

1. Figure out the color palette and branding aspect
2. Create a new brochure with several key items
3. Refine the packaging

My Role

A lot of research went in to this project in the very beginning - figuring out how much Sandisk had changed over the years and what their competitors were doing that we could incorporate to refine certain areas. I worked mainly on the brochure towards the end and the packaging designs, as well as the billboard — all designed in Adobe Illustrator and Adobe InDesign.